The Project Goals

Offset water scarcity and increase food
crop yields and quality for smallholderfarmers in developing economies

Distribute enough superabsorbent in five years so that 1 million subsistence farming households grow their way out of poverty – then 10 million and 100 million households (see Supporters Engage page)

Alignment With Global Goals

Millennium Development Goal 1: Eradicate Extreme Poverty & Hunger -Halve, between 1990 and 2015, the proportion of people whose income is less than $1 a day

World Bank, World Health Organization and the UN/FAO unite to promote potato farming in the developing world to meet the Millennium Development Goals – naming 2008 the “International Year of the Potato”

“Water harvesting techniques are useful for bridging short dry spells…improving rain-fed agriculture holds considerable potential to increase food production and reduce poverty” 
– 2007 UN report, Coping with Water Scarcity


Project Development Stages /Metrics /Measures


AFP Metrics and Assessment

Key evaluation metrics and measures for each project development stage:

Stage 1 – How many farming households plant with Zeba
along with yield increases from the last crop cycle and HH income increases from the last year and estimated water offset (campared to typical for crop yields).

Stage 2 – How many NGOs are funding how many farming households planting with Zeba along with yield increases from the last crop cycle and HH income increases from the last year and estimated water offset.

Stage 3 – How many farming households increase yields
and HH income over how many consecutive years with what water offset while affording what portion of costs for Zeba.

Stage 4 – How many communities undertake distribution and the total community economic benefit in crop yields, HH income increases, jobs added and total water offset.

Stage 5 – How many factories distribute to how many communities with what product cost reduction and what manufacturing capacity dedicated for that region’s smallholder farmers producing what economic benefit and total water offset.